About Me

With over 5 years of experience in the corporate world, my career has been a journey across diverse industries—starting with a media house, then diving into the fast-paced world of a live shopping app startup, followed by agency life, and most recently working with a skincare brand. Across all these roles, one thing has remained constant: my core passion for content.

From writing news and producing engaging product videos to collaborating with YouTube and Instagram creators, I’ve been fortunate to work with a variety of brands, primarily in the beauty and personal care (BPC) space. Content, in all its forms, has always been my driving force.

Now, as I take the leap into freelancing, I’m excited to channel everything I’ve learned into building something independently. I specialize in Influencer Marketing—helping brands source the best creators, writing scripts tailored to their voice, producing UGC and planning end-to-end campaigns that leave a lasting impact. My expertise also extends to managing shoots, scripting, overseeing edits, and executing marketing strategies designed to achieve real business results.

Throughout my journey, I’ve had the privilege of working with incredible brands like Organic Harvest, Sirona, St. Botanica, MyGlamm, BabyChakra, MomsCo, Forest Essentials, Traya, Titan, Kapiva, Love Beauty & Planet, Aroma Magic, The Ayurveda Co., and more. I’ve also organized workshops for creators, empowering them to grow and build meaningful connections with their audiences.

As I embark on this freelance journey, I’m excited to bring fresh, creative ideas to the table and collaborate with brands looking to elevate their presence. If you’re ready to create something amazing together, let’s connect!